Shopping the Designer Names in Italy

Italy is not just about history, art, culture, architecture, and natural splendors. The country offers plenty of shopping opportunities as well. There are plenty of Italian designer brands that have gone on to achieve worldwide fame, including Gucci, Prada, Giorgio Armani, Dolce & Gabbana, and Diesel. And you can indulge in some serious designer name shopping in the big three cities – Rome, Milan, and Florence. The experience could be as rich as shopping in New York or Paris. In fact, Milan is considered to be the fashion capital of the world, along with NYC and Paris. But Rome and Florence aren’t too far behind.

So where are the big designer stores in Italy? Let’s find out.

Designer Shopping in Milan

golden triangle milan

Head to Corso Vittorio Emanuele and Via Dante between Piazza del Duomo, and Castello Sforzesco to Piazza San Babila. You will find many shops of many famous brands here. You might also want to visit Galleria Passarella and Galleria San Carlo. Of course it’s costly, but you can be sure that you will get some of the most gorgeous dresses and fashion accessories here. Visit Corso Buenos Aires and Via Torino for brands like H&M, as well as Italian chains like Intimissimi and Nara Camicie. The Brera district is the best place to pick up some stunning jewelry to go with your dresses. There are some small boutiques throughout Milan offering handmade fashion accessories.

Designer Shopping in Rome

Via Condotti is probably the best place for designer shopping in the Italian capital. There are plenty of designer labels here like Gucci, Valentino, Dior, Armani, Hermes, Burberry, Celine, Mont Blanc, Dolce & Gabbana, Prada, Cartier, Louis Vuitton, and many others. You should definitely walk this fashionable street at least, even if you don’t have any plans of spending a lot of money. You can visit via del Corso as well, which is stylish, but less crowded. Via del Babuino that connects Piazza di Spagna and Piazza del Popolo is very elegant  and is the best place for jewelry, clothes, shoes, and antique shopping.

Designer Shopping in Florence


Via Tornabuoni is the most glamorous street in Florence. Once the home of the wealthy merchants of Florence during Renaissance, the palazzi that line the street still look beautiful to this day. Some of the stores you will find here are Prada, Armani, Gucci, Dior, Emilio Pucci, Tiffany, and Cartier. You can also visit Via della Vigna Nuova, a great place to pick up some amazing shoes.

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